Monday 20 April 2009

Some More Thoughts on Piracy

Considering the recent verdict on the Pirate Bay trial, the subject of piracy is one of much debate currently. I'm taking a break from the Virtual Reality series to look more closely at piracy and how ridiculous this whole verdict is.

The first thing I think needs to be mentioned is that the “victory” for the music industry is not a victory for musicians, nor is it a victory for copyright protection as many of us perceive it. I seriously doubt that any artists will see a penny from this, even if the fine does get paid it will end up in the pockets of record labels and publishers, the businessmen who have been controlling the industry for too long. That's what the music industry is, a very big and until now hugely profitable business.

The whole case has been clouded in this idea of morality, that copyright needs to protected for the sake of the artists, piracy is theft and anyone who actively partakes in piracy is not only a criminal, but a hugely immoral person. No decent person wants to steal from their friends, or indeed anyone they respect, the industry has tried to convince us that we are stealing from the artists we respect and admire, and we should be ashamed of ourselves. As I demonstrated in the previous post here, piracy as a form of theft is very different to stealing a physical item from your mates.

I'm not saying that artists are not suffering as a result of file-sharing, they are. There is a lot of independent music on small labels (or even self-financed) that can be downloaded illegally. These aren't successful pop stars, or big corporate labels, these are skint people just like you or me, struggling to make a living out of something they love. But this verdict has done nothing for them, no-one has been defending their rights, or trying to seek compensation for their losses. Like I said, this is about the big corporate side of the music industry.

Artists have been getting shafted by record labels and the like for too long. You think when you go out and buy a CD you are supporting the musicians involved? The small percentage of royalties the artist is entitled to only goes toward paying off the debt that artist owes to the label who loaned them the money to record the album in the first place. That debt is re-coupable only from record sales, if no-one buys the album, the artist doesn't have to pay it back. Axl Rose's Chinese Democracy cost Geffen $13m to record, it will never sell enough to pay back that debt. But Axl has lost nothing whether you buy it or copy it. That money could have been spent on better things (although I actually do like the album), but nevertheless I have to admire Axl for turning the tables on his label like that.

Rarely do successful artists “own” their music, the label owns the recordings, the publisher owns the copyright of the songs. Artists are tied to contracts forcing them to compromise their own artistic integrity just to meet deadlines and help the big boys make money. If you ask me, its about time for the whole system to change. Radiohead and NIN have recently proved that giving away music can be good for both artist and fans. If and when this greedy capitalistic music industry does collapse I for one will shed no tears.

Its time for the artists to regain their power, advancements in technology have made it possible for high quality professional studios to be set up in bedrooms and garages, the internet has opened up many new methods for inexpensive distribution and promotion. Music is art, not business. The need for major record labels is not so great any more. Fat-Cats getting rich off the talents of others should start to worry. Nothing could liberate music and musicians more than the death of this industry.

So, was this really a victory? I don't think so. Its just Napster all over again. Nothing changes, people will continue to share information freely just like we always have done. Artists will have to think differently if they want to be successful, embrace the future and learn from the past.

Music fans should support the artists by going to more gigs, buying merchandise, donating money if they can. Request your favourite Radio Djs to play your favourite up n coming artists, not the same old manufactured rubbish. Try to pay for underground music on independent labels via their own websites when you can (digital shops often take a large cut). But most importantly love the music you download, whether you have paid for it or not. Ultimately, any genuine artist does this because they enjoy it and they want other people to enjoy it too.

Pirate Bay may be the latest scapegoat for an industry that values its shareholders pockets over its artists livelihoods, but this industry's days are numbered. Don't fall victim to these capitalist lies and dubious claims of morality. The Pirate Bay are not the villains here, record labels were ripping off artists and stealing music long before file-sharing came about, and they'll continue to if we let them.

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